Congestion Pricing is the
Route Forward for New York City
Congestion Pricing, Now!
Congestion pricing, or congestion relief, is a program approved in 2019 by New York State to fund essential transit upgrades and improvements, reduce traffic, and help New York meet ambitious climate and environmental goals. From building the pitch deck to win the work, to updating the branding, to continuing to produce designed reports with important program updates, I’ve been part of the Congestion Pricing team from its beginning to today.
Client
Environmental Defense Fund
Congestion Pricing Now Coalition
My Role
Pitch deck design, campaign branding, print & digital advertising design, report design
Year
2023-Present
I created the branding for this campaign and have adapted it over the years as the messaging changed from “Route Forward” to “Congestion Pricing Now” to “Congestion Relief.” It’s been implemented in all of the OOH advertising and client materials including billboards, bus shelter ads, social media posts, newspaper ads, and monthly progress reports.